Branding is foundational to business success. Having a strong dental brand in a competitive market not only helps you attract patients but also retain them. But where to begin? There are key elements that make up a successful brand in any industry, including providing excellent products/services and having a memorable brand identity. But dental practice branding goes beyond that. Your dental brand is about you—and the expertise, experiences, and emotions your patients associate with a visit to your office. Every activity in your practice, in fact, impacts your brand, including the supplies you purchase and use on patients. And finding a supplier that offers high quality and affordability is vital to keeping your brand profitable.
why pay more for dental supplies?
how to build a dental practice brand
Developing a strong, cohesive, memorable brand takes creativity and resources, but you’ll thank yourself in the long run. The following are key considerations when building your dental brand.
be unique
Play to your strengths and focus your branding on that special something that distinguishes you from others in your market. That’s your unique value proposition (UVP). It may be a procedure you’re known for, a special service you offer, or even your chairside manner that keeps patients coming to your door. Your UVP should be the foundation of your marketing. Identify it and communicate it to your target market consistently.
be authentic
Your branding must accurately reflect who you are and what you offer, or your marketing efforts will be in vain. Customers trust and are loyal to businesses that are genuine in their branding. The same goes for patients—authenticity earns their trust and loyalty.
be consistent
Whether online or offline, your marketing must be consistent. Choose your ideal mix of dental marketing vehicles according to your budget and target demographic. Everything from your ads to your website to your social to your signage should convey your cohesive brand messaging.
be a thought leader
Write informative blogs for your website or create vlogs that showcase your work and your expertise. Write articles or do interviews for local and online media outlets to highlight your thought leadership and establish your brand as the knowledgeable dentist of choice in your area. Also, share the expertise of like-minded thought leaders on your social channels to associate your brand with theirs.
be a brand cheerleader (and get others onboard)
Your loyal patients visit you for a reason. Ask them to review you on social. That positive digital feedback is known as social proof, independent endorsements like testimonials, followers, and reviews. Social proof is powerful validation—especially positive reviews. More than 70% of patients consider online reviews when choosing a healthcare provider. So encourage your patients to help spread the word.
be a good neighbour
Get involved in your community or join a local charitable club. Be seen as a community builder and an upstanding member who gives back. At the same time, you will be making connections in your community and fostering goodwill for your brand and business.
be known for quality care
Finally, when considering how to build a practice brand, it may go without saying that every dental brand should be associated with quality care. This includes infusing quality into all parts of your business, and it encompasses everything from your reception décor to the equipment and supplies you use. High-calibre dental supplies, especially, are integral to quality care, such as colour-stable bonding material that won’t yellow a patient’s smile or soft-tipped saliva ejectors that ensure patient comfort. This is where we can help.
strong dental practice branding includes quality dental supplies
At Factory Direct Dental, our factory pricing means you can afford to buy top quality. We make it easier to ensure optimal patient care by offering exceptional in-stock products on a site solely devoted to dental. You can shop with confidence on our convenient, streamlined website that never makes you wait for backorders. We also include free shipping on orders over $300 (before tax), shipped on the day you order (if placed before 3:00 pm EST Monday to Friday). With no need to log in or create an account, we make it quick and convenient to buy quality dental supplies in Canada and build your successful brand.
ready to get started?
shop now and save.
